Years ago, Platinum’s 20-year marketing and sales consultant Mark Lewis worked for well known Dr. C.J. Mertz. They met while Mark was still a golf professional and country club manager, and Dr. Mertz observed that Mark suffered from seasonal allergies.
Of course, Dr. Mertz recommended a chiropractic adjustment. While Mark was skeptical at first, he took him up on his offer, right there on the driving range.
He wound up working for Dr. Mertz, which gave him the industry knowledge he needed when he was hired on at Platinum. Dr. Mertz used Platinum in his own business, and Mark was impressed by how it could run an entire office. They tweaked the software to run Mertz’s coaching practice, which is how Mark came to know the EHR software so well.
Last week, Milehigh co-founder Dr. Daniel Knowles interviewed Mark about his career and Platinum.
Mark believes in Platinum, but doesn’t think it’s for everybody.
“If I walk into an office, and a guy is seeing 10 patients a day, spending 20-30 minutes on each appointment, and he’s spending a lot of time on therapies and decompressions, I assume they don’t really believe chiropractic works,” Mark said. “Because they think they should offer more services to justify their cost.”
Mark believes the power of chiropractic should stand on its own. It doesn’t take a whole lot of time to do what needs to be done!
“Platinum is all about making it easier to see more people,” Mark explained.
Efficiency is another key metric for Platinum.
“I ask all the time how much is your time worth?” he said. “If you have to sit there and do notes for an hour, you’ve wasted $300 of your time. You could be with your family, do what you should be doing, during that time.”
Dr. Knowles agreed that one of the biggest things he sees in a low volume practice is that the staff doesn’t value their time, or recognize how quick and impactful a simple adjustment can be.
“If they’re using their time inefficiently, they can’t make as much, because they’re not valuing their time or valuing their adjustment,” he said.
All patient records accessible on one screen
Fast and efficient SOAP note-taking system
Electronic patient check-in
Automated scheduling and appointment reminders
Automated call back to adjusting room system
Easily group and schedule family visits
Color-coded appointments for efficiency
Synced, easy to view x-ray imaging
Credit card processing integration
Features to promote accurate data entry
Billing support services
Reporting tools to track statistics and growth
All patient information is accessible from multiple locations in the office
If you want to adopt Platinum as your chiropractic EHR software,
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