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Platinum System Announces Rebranding, New Logo and Website


Platinum System announced today the launch of its new corporate brand identity, redesigned logo, new tagline, and website to showcase its expertise as a leading chiropractic EHR, billing and software solutions company for chiropractic practices.

"This year is our 30th anniversary," said Christian Mathieu, CEO of Platinum System, “and our leadership team developed a strategic plan that will guide our future growth. We quickly realized that we needed to better reflect who we are and what we do. We are passionate about what we do, and improving the quality of life for our chiropractic partners. As a result, we’ve made changes not to just our logo, but to our entire brand. We are proud to continue to serve the chiropractic industry as a partner in practice management software and billing services, and look forward to remaining innovators in a rapidly evolving industry. Our modern brand identity illustrates how forward thinking our software is."

The new logo embraces the 360° values of Platinum, focusing on patient experience, front desk management and clinical care.  Both internally and externally, the company is referred to as simply Platinum, rather than Platinum System, which is now reflected in the logo. 

During the rebranding process, Platinum created a new vision and mission statement that better reflects who they are. The vision statement of “empowering chiropractors with responsive, comprehensive, and intelligent solutions, everyday” reflects the company’s dedication to its chiropractic partners. 

Platinum’s mission is to build solutions for chiropractors that bridge the gap between professional growth, the patient experience and their practice’s needs and ambitions by: 

  • Listening proactively to doctors and staff 
  • Leveraging technology
  • Enhancing the relationship between the patient and practice
  • Facilitating clinical certainty 

Platinum has also made significant investments to its support center software to update and improve on its already successful customer support experience. 

Platinum’s new tagline, “Intelligent Chiropractic Solutions,” reflects the company’s commitment to providing intuitive, customized software solutions to help chiropractic practices streamline its billing services and chiropractic care management so they have more time to focus on what’s important — their patients.

Platinum began offering software to chiropractic offices in 1990 when it invented the chiropractic EHR. Since then, the company has expanded to 18 countries across five continents and thousands of customers. 

About Platinum

Platinum has served more than 50 million patients in the past three decades. For more information about Platinum’s chiropractic software solutions, EHR and billing services, visit www.platinumsystem.com or call (888) 808-4898.


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